"Not only am I the President...but I also get wasted."
As you have read, our mission is to motivate and inspire you to live life without regret and accepting the challenges worth the risk. In other words, we're trying to get you to take more chances, take more risks and go after more
opportunities. It also means for you to stop dwelling in your mistakes from the
past.
To better understand...FUKiTT is the fear you get before you approach the
hottest person in the room, FUKiTT is the excitement you feel before you finally
quit your job that you're not passionate about, FUKiTT is the risk you take when
you call out of work to go surfing... The FUKiTT mentality influences you to act on opportunities
instead of being intimidated by potential consequences.
I went to college and graduated with a Finance degree. I did very well
but still made sure that I made time for partyin'. I went on to a career
as a Financial Analyst but it never gave me time to live my life. So, I
said, FUKiTT, I'm starting my own company that will allow me to do everything
I've always wanted and have the time to enjoy it.
I went through so much bullshit getting this company going...even my best
friends told me not to do it in the beginning! They said do it with
"PH" (PHUKIT) or replace the "K" with a "G"
(FUGIT)...but I thought
that's so f*ckin' corny?! I went all balls out and went with
"FUKiTT". Everyone
told me that it won't make it. It's too risque for the public. It just won't
work. People looked at me like I was wasting my time and my life.
But I just kept saying, "FUKiTT" and knew that the worst thing
that can happen is that I end up looking for a job like everyone else. So,
here I am...with FUKiTT. Hahaha...I'm lovin' it!
I have been able to keep going because of this FUKiTT mentality. Unlike
other companies, our clothing actually means and stand for something.
We're not just here to make money and hit you with marketing and
advertising. We want to instill this mentality in you permanently...and
our clothing helps remind us that we only live life once. Just look at all
the most popular brand name clothing...what the hell do they really stand for?
I hope to accomplish inspiring and motivating you to live life to
the fullest. Just remember...work to live. DON'T live to work.
If you have any suggestions or comments, please e-mail us at info@fukitt.com. Well, thanks for going into our website. I hope you come back and spread the word about us! If you don't like
our clothing...oh, well...FUKiTT!
